January 27, 2018
Choice Bank Ltd. and Flying Squirrel have been working together for a number of years to develop marketing collateral required to get their message out to the public. When the rebranding project began, we wanted to take their existing iconic worldly “C” and carry it through more of the pieces. By combining rich blues and greys into the overall look is more fluid and key elements are now emphasized in each piece putting the focus where it’s needed. The new look has been established throughout any required materials, such as the PowerPoint template, sell sheets and multiple internal fillable PDF forms.